Privacy Policy
Last Updated: January 2026
Loch View Croft ("we," "us," "our," or "Company") operates lochviewcroft.co.uk. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information in connection with our affiliate website promoting William Hill and other gambling operators.
By accessing and using our website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our practices, please do not use our website.
1. Information We Collect
We may collect the following categories of personal information:
- Contact Information: Name, email address, and telephone number when you voluntarily submit forms or contact us
- Technical Information: IP address, browser type, operating system, referring URL, and pages visited
- Cookies and Tracking Data: Information collected through cookies, web beacons, pixels, and similar technologies
- Usage Data: Information about your interactions with our website, including clicks, time spent on pages, and affiliate links followed
- Device Information: Device identifiers, mobile device information, and hardware model
We do not knowingly collect personal information from individuals under 18 years of age. Our website is intended for adults only.
2. How We Use Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve our website and services
- To track affiliate referrals and commissions with William Hill and other gambling operators
- To conduct website analytics and understand user behaviour
- To personalise your experience and provide relevant content
- To send newsletters, promotional materials, and affiliate updates (where you have consented)
- To respond to your enquiries and provide customer support
- To comply with legal obligations and enforce our Terms of Service
- To detect, prevent, and address fraud and security issues
3. Cookie Policy
Our website uses cookies and similar tracking technologies to enhance your experience and support our affiliate operations.
Types of Cookies:
- Essential Cookies: Required for website functionality and security
- Analytics Cookies: Track website usage and performance via Google Analytics and similar services
- Affiliate Tracking Cookies: Used to attribute referrals to William Hill and partner operators
- Marketing Cookies: Enable personalised advertising and retargeting
- Third-Party Cookies: Set by external partners, advertisers, and affiliate networks
Managing Cookies:
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality. For more information, visit www.aboutcookies.org or www.allaboutcookies.org.
4. Third-Party Links
Our website contains links to William Hill, other gambling operators, and affiliated websites. We are not responsible for the privacy practices or content of third-party sites. We strongly recommend reviewing the privacy policies of any external websites before providing your personal information or engaging in gambling activities.
Third-party operators may collect information independently from you. Their use of your data is governed by their own privacy policies, not this one.
5. Your Rights
Under UK GDPR and Data Protection Act 2018:
You have the following rights regarding your personal information:
- Right of Access: Request a copy of the personal data we hold about you
- Right of Rectification: Request correction of inaccurate or incomplete information
- Right of Erasure: Request deletion of your personal data ("right to be forgotten") where lawful
- Right to Restrict Processing: Request limitation on how we process your information
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Object to processing for marketing, profiling, or legitimate interests
- Rights Related to Automated Decision-Making: Object to decisions based solely on automated processing
To exercise any of these rights, contact us at privacy@lochviewcroft.co.uk with "Data Subject Request" in the subject line.
EU/EEA Residents: You also have the right to lodge a complaint with your local supervisory authority (Information Commissioner's Office in the UK).
6. Data Retention
We retain personal information for as long as necessary to provide our services, fulfil legal obligations, and protect our legitimate interests. Retention periods vary by data type:
- Contact Information: Retained for the duration of our relationship and 2 years thereafter, unless you request deletion
- Analytics Data: Aggregated and anonymised data retained for website improvement purposes
- Affiliate Tracking Data: Retained as required by affiliate agreements and for accounting purposes (typically 7 years for tax compliance)
- Cookies: Session cookies deleted upon browser closure; persistent cookies retained up to 24 months
You may request deletion of your personal data at any time, subject to legal and contractual requirements.
7. Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us at:
Email: privacy@lochviewcroft.co.uk
Website: lochviewcroft.co.uk
We will respond to all privacy-related enquiries within 30 days of receipt, or as required by applicable law.
Note: This Privacy Policy may be updated periodically. We will notify you of material changes by posting the updated policy on our website with an updated "Last Updated" date.